Ekaterina Ilvovskaya is one of those rare professionals whose path in marketing combines a deep academic background, years of practical experience, and a keen understanding of the B2B environment. Her career exemplifies how systemic thinking and creativity can yield meaningful results, even in the most rational and technologically driven industries.

Born on July 29, 1972, Ekaterina chose the path of multidisciplinary education from the very beginning. She graduated from the French University College at Moscow State University, received a degree in mathematics from Moscow State Pedagogical University, and a master’s degree in economics from the Higher School of Economics. Even then, it became clear that she was a person for whom the limits of one discipline were too narrow.

Ms. Ilvovskaya began her professional career in the early 2000s at IBS, one of Russia’s most significant IT holdings. There, she quickly proved herself to be a brilliant marketing strategist, and in 2004, she became head of the marketing department. She held this position until 2012, defining the company’s marketing policy during its active growth and digital transformation. After leaving IBS, Ekaterina focused on her projects, continuing to advise and shape approaches to B2B marketing in Russia.

In 2018, she joined the team of ” B2B-Center”, the country’s largest electronic platform for corporate procurement. As Deputy CEO for Marketing, Ekaterina drove major transformations: the brand was strengthened, analytics and personalization in communications became more active, and the company itself gained a recognizable voice in the professional community.

At the same time, Ms. Ilvovskaya remains more than just a manager – she is an open speaker, moderator of strategic sessions at industry forums, and an expert in procurement and digital B2B practices. Her presentations at the All-Russian Corporate Procurement Summits are always not only analytics and trends, but also a deep dive into real cases, market needs, and suppliers.

The industry appreciates this: Ekaterina is ranked among the best marketing directors in Russia, both among B2B companies and online platforms. Her track record is not just about successful campaigns and increased recognition, but also about building ecosystem marketing approaches that unite clients, suppliers, and experts around a single business goal.

Today, Ekaterina Ilvovskaya is not only a representative of a strong marketing school but also one of the professionals who set the direction of the entire B2B industry. Her calm confidence, systematic nature, and ability to see several steps ahead are what make her a truly unique figure in Russian business.